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Etana’s fashion Evolution

With her new album set for release in September, Etana is spending some time developing her fashion line with the hope of bringing new and exciting clothing to the public.

The album, Free Expressions, she says will have something for everyone. “All the songs (on the new album) are my true thoughts expressed freely, some with an uptempo vibe and some with a mellow vibe. All-in-all, there will be something for everyone,” she says.

She is hoping her clothing line will be the same. The soulful reggae singer has merged her clothing line, RawSoul with Dattawd, to create an even more exciting line of casual fashion catering to the needs of both men and women looking for something fresh and something different.

RawSoul has been around since 2006 with its line of tee-shirts and with Dattawd that is owned by fashion designer and model Andre Morris, they plan to offer even more exciting fashion including sexy short shorts along with other forms of casual wear. Currently, a line of shorts and pants for men is in development, she reveals.

Additionally, over time, there will be a gradual development in the designs coming out. “Later designs will show a development from casual wear to a more elegant look, but for now, we are moving forward with the exciting casual wear,” Etana says.

Much of this evolution, she believes, will occur through Morris’ vision. She sees him as a worthy partner.

model and fashion designer

Described as a young entrepreneur of the arts, Morris is also a model and fashion designer and has appeared in several local commercials and in the recent video, We Shall Rise, done to raise funds for the Haiti relief effort. In 2008, he was the recipient of the Prime Minister’s Youth Award and won the Louise Bennett trophy for Excellence. “I chose to partner with him because I see him as a talented individual and his ideas are always unique,” she said.

The fashion line is in several stores across the island including Treasure House, Collectibles, Stacie’s Boutique, Secrets Hotels and Spicy Couture.

In addition to the new album and evolving clothing line, Etana also plans to spread positive messages through a line of notebooks that has been on sale since May this year. The notebooks will have on their covers the lyrics to her songs Free and I Am not Afraid, as well as other motivational quotes on the inside cover. The Etana notebooks are available at Kingston Bookshop.

 Courtesy of www.jamaicastar.com